Figma Config 2025: How Figma Is Redefining Creative Workflows

Introduction

Figma is no longer just a design tool. At Config 2025, it made a bold move—transforming into a creative platform that touches everything from design and prototyping to websites, marketing, and content creation. For creatives, developers, and marketers alike, this was not a product update. It was a redefinition of how digital work gets done.

This article breaks down the biggest announcements from Config 2025, what they mean for designers and teams, and why Figma’s evolution signals a shift in the broader design-to-dev ecosystem.

Figma Sites: From Design Tool to Website Builder

Figma Sites is one of the biggest reveals—and possibly the most disruptive.

What It Is:

A new way to turn Figma designs directly into publishable websites. Think of it as a built-in no-code website builder.

Why It Matters:

• It positions Figma as a competitor to Webflow, Wix Studio, and Framer.
• Marketers, content designers, and even product managers can now ship websites from within Figma—without leaving the app.
• It shortens the design-to-launch process drastically.

Key Features:

• Design-to-publish inside Figma
• No-code controls and layout settings
• Team-wide roles and publishing permissions
• AI-assisted content blocks

This feature reflects a growing demand for tools that empower more people—not just devs—to ship production-quality work.

Figma Make: Cross-functional Design Workflows

What It Is:

Figma Make is a new product built for marketers, content teams, and non-design contributors.

Why It’s Important:

It’s clear: design isn’t just for designers anymore. Figma Make opens up the canvas to other teams who want to collaborate, create assets, and contribute without breaking the system.

Capabilities:

• Create branded assets, social posts, or presentation visuals
• AI layout and styling suggestions
• Real-time team collaboration

It’s Figma meeting Canva—but with system-wide consistency.

Figma AI: Native Intelligence Inside Your Files

AI was a big theme at Config, and Figma is bringing it straight into the canvas—not as a plugin, but as a native assistant.

Use Cases:

• AI Autofill: Generate copy, images, or wireframes from a prompt
• Naming layers: Cleaner files, faster handoff
• Summarizing comments: Catch up on file conversations in seconds
• Generating design variants: Explore ideas faster with AI-suggested variations

The Shift:

This is not just AI for speed. It is AI for smarter collaboration and clearer communication across teams.

Dev Mode Enhancements: Streamlining Handoff

Developers are not left out. Figma announced upgrades to Dev Mode that make it feel more like an IDE, not just an inspection tool.

What’s New:

• Component playground for interactive previews
• Code suggestions in context (for React, Swift, etc.)
• Better support for tokens and variables
• Copy-paste ready code snippets with logic previews

Why It Matters:

Design-to-dev handoff has always been a pain point. Figma is not just smoothing the handoff—it is giving devs tools to make it seamless, structured, and even enjoyable.

Figma Slides: Presentation Meets Prototyping

Figma Slides brings design-native presentation creation into the platform.

Highlights:

• Combine Figma frames with animations and interactions
• Embed live designs and prototypes
• Team comments and notes stay embedded in slides

Great for:

• Pitch decks
• Product walkthroughs
• Sharing UI thinking with stakeholders

It’s a clear signal that Figma wants to own more of the communication lifecycle—not just mockups.

Ecosystem & Platform Direction

This year’s Config was not just about features—it was about redefining categories.

What’s Changing:

• Figma is moving beyond design files. It is now:
  • A content design tool (Figma Make)
  • A web publishing platform (Sites)
  • A collaborative deck builder (Slides)
  • A front-end handoff IDE (Dev Mode upgrades)

Implication for Teams:

• Fewer tools, less context switching
• More velocity across marketing, product, and engineering
• Easier adoption across non-design roles

Figma is turning into a creative operating system for teams.

Conclusion: The Platform Era of Figma

Config 2025 proved one thing—Figma is thinking far beyond UX design.

From AI-native workflows to no-code site publishing and deeper dev integration, the platform is reshaping how digital teams work together.

For design-forward teams, this is not a shift to watch. It is a shift to act on.

Marketers should test Figma Make. Designers should explore Slides for pitches. Startups can explore Sites instead of building marketing stacks.

And for everyone building digital experiences: Figma is becoming the place where ideas start, evolve—and now launch.

Frequently Asked Questions about Figma Config 2025

When will the new Figma features from Config 2025 be available?

Many of the announced updates are currently in private beta and will roll out to public beta users over the coming weeks. Full public availability is expected by mid-to-late 2025 depending on the feature.

How can I join the Figma beta program?

To access new features early, you can sign up for Figma’s beta program directly through your account settings or by visiting figma.com/beta. Availability may vary depending on your workspace type and plan.

Is Figma planning to change its pricing after Config 2025?

As of now, Figma has not announced any pricing changes. However, some AI-powered features may be part of paid plans or usage-based tiers when they exit beta.

Are the new AI features in Figma free?

During the beta phase, AI features like “Make Design” and “Visual Search” are free to use for select accounts. Figma has stated it may introduce usage-based billing or include them in premium plans in the future.

When will “Make Design” and “Make Prototype” be released to all users?

These AI-powered features are currently in closed beta. A broader rollout is expected later in 2025 as Figma gathers feedback and improves performance.

Will Dev Mode or code export features cost extra?

Figma’s updated Dev Mode, which includes code export capabilities, is being tested in free and paid plans. Whether it remains free long-term will depend on usage and plan type, which Figma will clarify before full release.

Can I use Figma’s new tools if I’m on the free plan?

Some updates from Config 2025, like redesigned file organization and comments, are available to all users. Advanced AI, Dev Mode, and design systems management may require a Pro or Enterprise plan.