Multivariate Testing/ Definition /Multivariate Testing compares multiple variations of a webpage or app to determine which combination of elements performs best in achieving a specific goal.Related Glossary TermA/B TestingA/B Testing is a method of comparing two versions of a webpage or app to see which one performs better.AnalyticsAnalytics involves collecting and analyzing data to gain insights into user behavior and improve decision-making.Conversion RateConversion Rate measures the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter.